The Circle is a new social media reality show, launched in the week that Channel 5 has finally confirmed what viewers have known for years. Big Brother, once the undisputed king of reality shows, is dead as a dodo. It’s strange times indeed in telly land. The Circle was trailed heavily on Channel 4 for weeks, with each advert being a full instruction manual for the show, not really helping the initial audience reaction that it was overly complicated. Then before and after every ad break the presenters Alice Levine (My Dad Wrote a Porno podcast, coming to HBO in 2019) and Maya Jama (dunno, off some youth radio show at a guess) took the opportunity to again explain the rules in painful detail. We get it – you’re expecting the audience to be on the thicker end of the education spectrum.
So this is the start of three weeks of Alice and Maya talking about a bunch of people talking to themselves in their pokey little flats, sorry apartments, with an all-knowing Alexa console for company unless they’ve had the foresight to bring their own baby or turtle for company. The twist on the classic Big Brother format is that they don’t ever meet face-to-face. All contact is conducted via a specially-designed social media platform – the eponymous Circle. The total number of contestants vying for the £50,000 prize is eight which is surely more than enough. But apparently people who get evicted get replaced! Dear God – is this Black Mirror? Is three weeks actually eternity? Will it ever end?
So down to the fundamentals – how do you get people to like you? Are you true to yourself, as every Insta bio assure us is the way, the truth and the light, or are you more controlling of the image you portray to the world. Do you edit out your bad bits and concentrate on your good bits, both in your personality and your physicality or is it slightly repulsive to be so obviously manipulative? Is all this false advertising even ethical? Some of these contestants have said fuck ethics and they’re halfway to scamming retirees out of their pension as a sketchy African prince.